project

Longform and lead-gen content

client

InMoment

The Rundown

Armed with a mandate from leadership to impact bottom-line metrics and the freedom to get there however we saw fit, I led the creative team in pursuing several exciting content experiences.

Through this unique work we were able to gain insight to where effort was specifically making an impact on qualified pipeline and revenue, and where to direct more resources for even better ROI.

These efforts resulted in marketing business insights/intelligence that could be shared with content-producing teams to enhance and scale efforts to optimally drove bottom line growth—including content trends, content engagement metrics, etc.—while staying abreast of changing market landscape requirements, trends and other factors.

results

Cumulatively, gated content pieces during my tenure have helped increase the average sales price of bookings from organic channels by 136%.