project

From SMB to Enterprise: Moving InMoment Upmarket

client

InMoment

Why

The cornerstones of any solid top-of-funnel foundation are the homepage and the plans/pricing pages. Previous versions of these InMoment pages weren’t optimized for lead- or pipeline-generation, and despite a strong brand overall, visual direction had grown unfocused and non-differentiating.

how

As lead designer, I worked closely with content strategists, sales directors, product managers, and c-suite stakeholders to craft an engaging and optimized web experience to kick off InMoment’s foray into Integrated CX. The plans page in particular had been a source of competing desires between sales and product, so orchestrating a solution both could agree on was a major win. The homepage hero incorporated motion for the first time ever, and I briefed and reviewed with the dev team throughout to achieve results that wowed stakeholders and ultimately achieved desired metrics on those pages. Even with the added complexity, both projects were delivered on time and under budget.

outcome

Post-launch, global site conversion rate for all channels increased by 48% and organic channels increased by 115%, while average contract value rose 37% over the previous two-year period.